While many U.S. housing markets have cooled or shifted toward buyers, Bergen County, New Jersey, remains one of the few high-priced suburban areas where sellers continue to hold the advantag...
Short-Term Rentals Boost Local Economies, Guesty CFO Reports
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Date:
28 Oct 2025
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Short-term rentals are transforming from community concern to economic catalyst, according to Guesty CFO Gil Vassoly, who argues the sector creates ripple effects of prosperity throughout local neighborhoods.
“Short-term rentals are actually a way to uplift the entire community, not just financially, but creating this atmosphere,” Vassoly says, pointing to emerging data on visitor behavior. According to Vassoly, a recent Google analysis revealed that half of all entertainment and travel-related searches include the term ‘near me’ – indicating short-term rental guests actively seek out and support local businesses.
“Think about people that go into short-term rentals, when you’re staying at an Airbnb, you look for these opportunities,” Vassoly explains. “Think about a community that now has more people visiting restaurants, more people visiting shops, more people spending money in town.”
The industry’s approach to regulation is maturing, according to Vassoly. “Our customers and online travel agencies are getting smarter about their approach,’ he says. ‘Instead of trying to fight it, they’re trying to explain to legislators why this is an opportunity.”
This shift from confrontation to collaboration appears to be gaining traction. Rather than battling restrictions, platforms and property managers are demonstrating how short-term rentals can integrate into and enhance communities when properly managed.
Guesty, as a leading property management platform, is working to facilitate this evolution through technology that helps hosts operate professionally and responsibly. Vassoly notes that tools for managing guest communications, maintenance, and compliance help create better experiences for both visitors and neighbors.
“We believe that over time, we’ll see more legislators accepting that as not as a threat but as an opportunity, and scaling in the right way,” Vassoly predicts, suggesting the industry’s future depends on finding this balance between growth and community integration.
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