Real estate technology companies rushing to add AI chatbots to legacy systems are making a critical mistake that could cost them millions, according to one industry expert who argues that su...
Proptech
Categories


Perspectives, Industry News, Residential Real Estate, Commercial Real Estate, Property Technology, Market Analysis & Policy
Marketing leader explains why national approaches fail in real estate’s hyper-local digital landscape . The assumption that digital house-hunting behavior is consistent across markets ...


Perspectives, Residential Real Estate, Property Technology, Real Estate Services, Market Analysis & Policy, Industry News
Industry expert argues rising costs are forcing innovation in transaction fee structures. The convergence of record-high home prices and mortgage rates has created an unprecedented affordabi...













