Which Luxury Homes Are Still Selling On Florida's 30A In 2026?

On Florida’s Scenic Highway 30A, newer and well-built luxury homes are still selling at firm prices, though they take a little longer to find a buyer. Homes that need work are struggling, and so are homes under $1.5 million, where buyers feel interest rates the most. That is the clearest pattern in the 30A real estate market in 2026, according to an agent who reads it like an investor.

Richard Jabbour of the Jabbour Luxury Group at Scenic Sotheby’s International Realty worked in private equity and wealth management before real estate. He bases his view on a short list of numbers his team tracks the same way every month.

What Do The Numbers Say About The 30A Real Estate Market?

Jabbour says many agents reach for whatever number helps prove the point they want to make that day. His team does the opposite and studies the same data month in and month out.

“We don’t change the data to fit a story,” he said. “We let the data tell us what’s happening, and we tell our customers what is in fact happening.”

The team tracks three measures in the discretionary vacation market along 30A. Unit volume is the number of homes sold, compared month by month and year over year to show whether sales are steady, rising or falling. Inventory is the number of homes for sale along the same stretch. Absorption is how many months it would take to sell that inventory at the current pace.

Read together, he said, those trends show the market’s direction, where its momentum is and how long that momentum should last.

Why Does Falling Inventory Matter Right Now?

The number telling Jabbour the most today is the total count of homes for sale, which he says is declining significantly.

Sales, meanwhile, have settled at a normal level. He notes that the number of homes sold on 30A stays within a fairly steady range from year to year. Volume held in that range from about 2015 to early 2020, left it during a pandemic-era market he calls unrealistic and unsustainable, and has since returned to it.

That combination matters. If inventory keeps falling, he expects it to settle at a normal level of between 550 and 625 homes for sale, or about eight months of supply.

Which 30A Luxury Homes Are Holding Their Price?

The top of the market is changing faster than many people realize, Jabbour said.

When prices on 30A rose during the pandemic, as they did for goods and services almost everywhere, the luxury end began drawing a different buyer: someone with significant wealth and little tolerance for flaws.

“They don’t want to do redecorating if they’re going to write a check for five or six or seven million dollars,” he said. “They want a house that’s in good order.”

For much of 30A’s history, lower prices meant buyers put up with a fair amount of quality issues. That is no longer the case, he said.

“Newer, very well put together homes on 30A are doing just fine,” Jabbour said. “They’re taking a little longer to sell, but their prices are holding.”

Homes that are reasonably decent but need work, or feel a little out of step, are struggling. Homes under $1.5 million, the segment most sensitive to interest rates, are struggling in a significant way.

What Should 30A Buyers And Sellers Expect Over The Next 12 To 18 Months?

Jabbour expects the same pattern to hold. Very good luxury homes should keep selling well at good prices. Mid-market homes that are not quite right will struggle to find buyers, and lower-priced homes will stay sensitive to interest rates.

That is an opinion, and he is comfortable giving one. In private equity, he was paid to have an opinion on value, while most real estate agents, in his experience, are taught not to.

To hold himself to it, he logs a predicted sale price when a meaningful home comes to market on 30A, including homes listed by other agents. He then checks each prediction against the price the home actually sells for.

“I’m not guessing at how successful I’ve been at predicting prices,” he said. “I have 11 years of history behind me.”

For a look at how condition and pricing compare across homes on the market now, see the team’s current 30A luxury listings.

Richard Jabbour leads the Jabbour Luxury Group at Scenic Sotheby’s International Realty, advising buyers and sellers of luxury homes and new construction along Florida’s Scenic Highway 30A, with an international practice that extends to Costa Rica. Before real estate, he built a career in private equity and wealth management, and he brings that discipline to 30A. His team tracks the same market data month after month, and for 11 years he has logged price predictions on meaningful 30A homes and checked them against actual sale prices. A Broker Associate and Certified International Property Specialist, Jabbour was named South Walton Realtor of the Year in 2021 by the Emerald Coast Association of Realtors. The team recorded $107 million in 2025 sales volume, according to RealTrends Verified. He shares his market analysis on Substack, on YouTube, and in the “Elements of” community series. Learn more at jabbourluxurygroup.com.

This article is based on information provided by the expert source cited above. It is intended for general informational purposes only and does not constitute legal, financial, or real estate advice. Readers should conduct their own research and consult qualified professionals before making any real estate or financial decisions.