'Mid-Sized Vacation Rental Companies Outperform Industry Giants in Quality Metrics,' New Study Shows

Written by:

Steve Marcinuk

Date:

14 Jun 2025

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A groundbreaking analysis of over 6,000 vacation rental companies reveals an unexpected truth: mid-sized operators are consistently outperforming larger competitors in key quality metrics, according to new data from Comparent.

“Most market leaders are middle-sized companies, from 50 to 200 properties,” says Brooke Pfautz, CEO of Comparent. “Some of the larger companies like Casago and Evolve did not make it. It’s usually more that middle-of-the-road kind of company.”

The Quality-Scale Paradox

The study, which analyzed over 300,000 reviews across multiple platforms, found that companies managing between 50-200 properties hit a sweet spot in performance metrics. These mid-sized operators maintained exceptional service levels while achieving meaningful scale.

“To do it at scale gets really, really challenging,” Pfautz notes. The data shows that while smaller companies can more easily maintain perfect scores, mid-sized operators achieve something more impressive: sustained excellence at a meaningful scale.

The Numbers Tell the Story

According to Pfautz, the study’s market leaders collectively:

• Generate $1.2 billion in annual revenue
• Manage over 14,000 properties
• Maintain an average review score of 4.75
• Generate average gross booking revenue of $81,000 per property
• 85% hold Airbnb Superhost status
• 95% are VRBO Premier Hosts

Breaking Down Success Patterns

“Moving Mountains, Blue Water Homes, and Juniper – these are kind of medium-sized companies, probably in the 150 to 250 properties range,” Pfautz explains. “It’s almost harder for them to get those scores when you have hundreds of reviews and lots of properties.”

These companies maintain scores in the 98.4-98.7 range despite the increased complexity of their operations – a feat Pfautz says is particularly noteworthy.

The Scale Challenge

The study reveals an interesting pattern in review scores across company sizes:

• Small companies (20-25 properties): Often achieve 99+ scores
• Mid-sized companies (150-250 properties): Maintain high 98s
• Large companies: Struggle to maintain consistent high scores

One notable exception is AvantStay, which Pfautz identifies as the 11th largest management company in the U.S. “For them to have those kind of scores at that level, I think says a lot,” he observes.

The Solution: Balanced Growth

Comparent’s findings suggest a new model for growth in the vacation rental industry – one that prioritizes maintaining service quality over rapid expansion. Pfautz’s platform helps companies identify this optimal balance point.

“We want to level the playing field,” he says. “We want to create a platform that puts these high-performing mid-sized companies in front of all these large venture-backed companies.”

Looking forward, Pfautz suggests the industry may need to reconsider its metrics for success. Rather than pure size, the ability to maintain consistent quality at a sustainable scale may become the new standard for industry excellence.