The traditional freemium model is failing in real estate technology, according to RealReports COO/Co-Founder Zach Gorman, who argues that building long-term value and trust is more important...
Property Technology
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Perspectives, Residential Real Estate, Commercial Real Estate, Property Technology, Market Analysis & Policy, Industry News
Marketing leader explains why national approaches fail in real estate’s hyper-local digital landscape . The assumption that digital house-hunting behavior is consistent across markets ...


Perspectives, Residential Real Estate, Property Technology, Real Estate Services, Market Analysis & Policy, Industry News
Industry expert argues rising costs are forcing innovation in transaction fee structures. The convergence of record-high home prices and mortgage rates has created an unprecedented affordabi...













