Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
Loodmy Jacques discusses post-pandemic market dynamics, buyer hesitation myths, and building wealth through strategic real estate decisions Palm Beach County’s real estate market has undergone dramatic shifts since 2020, creating what one veteran agent calls “the fake years” – a period when normal market dynamics disappeared and anyone could sell property. Understanding this evolution helps ...
When Rachel Clark became Executive Director of the Broker Action Coalition (BAC) earlier this year, she stepped into an organization with established advocacy efforts and a clear mission. The groundwork had been laid by previous leadership – brokers were engaged, campaigns were underway, and relationships with policymakers were developing. What 2025 brought was the momentum ...
The election of Zohran Mamdani as New York City’s mayor has generated speculation about potential resident exodus from Manhattan. Real estate professionals in surrounding markets are monitoring whether political rhetoric translates into actual relocation activity. Ryan Bruen, a broker with Coldwell Banker in Morristown, New Jersey, reports conversations with Manhattan colleagues suggesting heightened client interest ...
Cape Coral’s real estate market has drawn national attention for its recent challenges, with the Wall Street Journal declaring it “America’s worst housing market” in June. Headlines have focused on the fact that 8% of homeowners are now underwater on their mortgages, suggesting a market in crisis. Yet agents working locally describe a more nuanced ...
Vintory’s Brooke Pfautz on how stacked data architecture solves the industry’s most expensive problem Vacation rental managers waste approximately $611 billion annually on poorly targeted marketing campaigns according to industry estimates. The culprit involves fundamentally flawed data acquisition strategies that prioritize cost savings over accuracy, creating what Brooke Pfautz of Vintory calls an expensive false ...
From Where has secured partnerships with many design and home goods brands, expanding the product selection available through its shoppable rental platform. The partnerships provide guests with direct access to purchase items they encounter during their stays while creating commission revenue for property hosts. “We’ve carefully curated relationships with brands that share our commitment to ...
The real estate technology landscape is raising fundamental questions about data ownership and client relationships. As platforms consolidate control over lead generation, brokerages are evaluating whether dependence on third-party lead sources aligns with their long-term business strategy. Biju Ashokan, CEO of Radius, a white-labeled real estate technology platform, has observed this shift firsthand. His company ...
Florida’s real estate market is experiencing renewed momentum following the 2024 election, with statewide pending sales jumping nearly 10% year over year. This marks the strongest activity since 2021, as buyers who paused during election uncertainty return to the market. Loodmy Jacques of The Jacques Team in Palm Beach County reports that while transaction volume ...
Radius has launched escrow services in California, adding transaction closing capabilities to its AI-powered brokerage platform. The move consolidates services that agents typically access through multiple vendors into a single integrated system. Radius Escrow handles residential transactions, short sales, and land and mobile home purchases across California. The service integrates with Radius’s existing technology infrastructure, ...
The South Florida real estate market is experiencing a measured correction after years of pandemic-driven volatility, according to Philip Bennett, President of Bennett Capital Partners Mortgage Brokers, who has navigated the region’s lending landscape for over 25 years. After witnessing unprecedented price appreciation driven by out-of-state migration during COVID-19, the market is now settling into ...
Southwest Florida’s real estate market is undergoing a significant shift as it moves beyond the post-pandemic surge that pushed prices up 62% in two years. The region’s distinct position as a second-home and retirement destination is creating market dynamics that differ from traditional residential markets across the country. Mike Newes, a sales associate with John ...
The Miami residential market is undergoing a significant transformation as the inflated prices of the pandemic era give way to more balanced conditions. After years marked by intense competition that made homeownership unattainable for many locals, the market is now shifting into what industry professionals identify as a clear buyer’s market. Joey Waknin, a Realtor ...
Stephen Keighery’s journey from scaling an Australian tech company to revolutionizing distressed property investment in Louisiana reveals how systems thinking can humanize an industry – and rebuild communities one house at a time. Most real estate investors see distressed properties as transactions. Stephen Keighery sees them as complex human problems waiting for systematic solutions. This ...
The flexible workspace sector is experiencing a significant shift as operators move away from traditional lease-based models and adopt deeper partnerships with property owners. This change reflects evolving attitudes among landlords and tenants regarding office space amid ongoing market uncertainty. Alexander Passler, co-founder and CEO of Vallist, has observed this shift throughout his three-decade career ...
Southwest Florida’s real estate market is confounding expectations, with luxury properties over $1 million selling more easily than mid-range condos, according to Mike Newes of John R. Wood Christie’s International Real Estate. This trend highlights a market shaped almost entirely by discretionary purchases, rather than necessity. “Interestingly, the high end properties have actually sold more ...
