Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
For decades, public construction contractors have bid on projects with little reliable data to inform their pricing, leading to inconsistent bids and lost revenue. Some contractors underbid by hundreds of thousands of dollars, leaving money on the table, while others overbid and fail to secure contracts entirely. This lack of pricing transparency has been a ...
Competitive bidding at commercial real estate foreclosure auctions is providing a concrete signal that the market may be entering the initial phase of recovery, according to Mandi Wedin, Founder and CEO of Feroce Real Estate Advisors, who closely monitors auction results as an indicator of capital flow. “An interesting item I look for regularly is ...
“New York hasn’t become particularly affordable now that we’ve essentially outlawed short-term rentals,” according to Bram Gallagher, Director of Economics & Forecasting at AirDNA, highlighting the disconnect between regulatory intent and actual outcomes. He contends that the focus on short-term rentals offers a quick fix for politicians but sidesteps the more difficult work of addressing ...
While coastal real estate markets experience dramatic swings in pricing and investor sentiment, Kansas City has emerged as a model of stability, offering a combination of steady fundamentals and substantial financial incentives that keep development projects viable even during periods of economic uncertainty. Chris Sally, owner and broker at Iconic Development LLC, has spent more ...
The Miami commercial real estate market has shifted from the rapid pace of recent years to a more disciplined, strategic environment. Elevated interest rates and increasingly selective buyers have changed how brokers structure deals, forcing them to refine their approach and focus on precise, data-driven strategies. Jamie Maniscalco, President and Managing Broker at The Alpha ...
The Prescott, Arizona, real estate market is undergoing a sharp correction, with 43% of listings requiring price reductions and median home prices falling from $699,000 to $585,000 over the past year. For Erin Carmona, a veteran agent at Realty ONE Group Mountain Desert, this shift marks a necessary return to market fundamentals after a period ...
Traditional sub-$300,000 resale homes in established neighborhoods have become scarce, forcing first-time buyers to reconsider what homeownership looks like in 2025. According to Donna Kreps, President of Residential Real Estate Services at F.C. Tucker Company, the main challenge is not high prices or elevated mortgage rates, but the disappearance of entry-level inventory in the locations ...
Northern Nevada has nearly all the elements needed to become a significant data center hub, according to Ted Stoever, Executive Vice President at Colliers. The region’s central location in the western United States offers distribution advantages and has drawn intense interest from data center operators. However, despite these favorable conditions, Stoever says a single issue ...
The Tampa Bay land market is undergoing a marked adjustment as developers and institutional investors react to higher interest rates and changing demand. After several years of rapid expansion fueled by pandemic migration, land brokers in the region now report more deliberate acquisition strategies and longer deal timelines. Bill Eshenbaugh, founder of Eshenbaugh Land Company, ...
Pinellas County’s coastal real estate market is undergoing a period of rapid adjustment, shaped by new regulations, hurricane impacts, and changing economic conditions. For investors and industry professionals, understanding these shifts is essential to identifying both risks and emerging opportunities in a market that has moved far from its recent post-pandemic highs. Mark Hartman, leader ...
Upstate South Carolina is undergoing rapid growth as developers and investors seek new opportunities away from crowded coastal markets. With Greenville nearly out of available land and neighboring areas like Spartanburg attracting increased interest, the region has become one of the most active commercial real estate corridors in the Southeast. Migration Patterns Fueling Demand Significant ...
Texas commercial real estate is undergoing rapid change, with data centers now leading development activity in major metropolitan areas. This surge is not just a byproduct of rising digital demand—it is fundamentally altering how developers, property owners, and service providers operate in the state’s most influential markets. Sergio Grado, a second-generation builder and founder of ...
State legislation meant to address Florida’s housing affordability crisis is fueling conflict between local governments and developers, as new projects move forward with minimal municipal oversight—even in communities lacking the infrastructure to support them. Florida’s Live Local Act has shifted key development decisions from city and county governments to the state, according to Chad Cummings, ...
Industry data indicates that cities considering short-term rental (STR) restrictions should look closely at New York City’s experience, where the main beneficiaries of the ban have been hotels and hotel unions rather than residents seeking affordable housing. New York City’s near-total ban on STRs was launched with a clear goal: address the affordable housing shortage ...
Flood zone designation now acts as a deal-breaker rather than a negotiation point, creating clear geographic divides in Florida’s coastal markets. Recent hurricane damage in Florida has changed the way buyers approach property purchases, according to Reeny Kaney, a top 3% producing realtor with RE/MAX Alliance Group in Sarasota. Kaney says location risk now weighs ...
