Polk County real estate veteran Michael Dorman of Elevate Real Estate Brokers reports a striking shift in buyer preferences, with rural properties selling within 30 days while urban listings...
Human Judgment Remains Crucial in Million-Dollar Real Estate Decisions Despite AI Advances




Despite rapid advances in artificial intelligence, the technology isn’t ready to handle high-stakes real estate transactions, according to a leading industry technology educator who argues that AI’s tendency to “hallucinate” makes it too risky for major financial decisions.
Craig Grant, CEO of The Real Estate Technology Institute, says AI’s documented issues with accuracy and reliability make human oversight essential in real estate transactions. “Sometimes the content it creates is flat out incorrect. And there’s a huge issue with hallucinations, where it just makes up information,” Grant explains.
The Million-Dollar Risk
Grant, who speaks at over 150 real estate events annually, draws parallels between real estate and other high-stakes professional services. “If my life is on the line, I want a competent doctor involved. If my livelihood’s on the line, I want a competent lawyer. And if my entire life savings and investments are on the line, I want a competent real estate professional, not a piece of software that lies,” he argues.
This perspective challenges recent claims from tech startups suggesting AI could eliminate the need for human agents entirely. Grant believes such predictions fundamentally misunderstand the complexity of real estate transactions.
The Human Element in Decision-Making
According to Grant, while AI excels at automating routine tasks, it lacks the judgment needed for complex real estate decisions. “I think menial jobs, ones that can just be automated, those kinds of jobs definitely are at huge risk. But when entire life savings are on the line, it’s a different story,” he notes.
He points out that real estate professionals bring crucial human elements to transactions that AI cannot replicate: emotional intelligence, negotiation skills, and the ability to navigate unexpected complications.
Industry Evolution vs. Revolution
While Grant doesn’t see AI replacing agents, he does predict significant industry changes. “The industry was bound to have somewhat of an attrition no matter what,” he says, noting that currently “the top 10% make over 90% of the revenue.”
He believes this consolidation will accelerate as the industry evolves toward team-based models. “There was already a move towards teams versus individuals. And the big brokerages keep getting bigger,” Grant observes.
The Path Forward
Grant, who helped develop NAR’s ePro certification, advocates for a balanced approach to AI adoption. While warning against over-reliance on AI for critical decisions, he emphasizes that agents must still develop AI competency to remain competitive.
“I think we’re about to enter a new generation, not based on age, but by AI competency,” he predicts. This suggests a future where successful agents combine human expertise with AI-enhanced capabilities, rather than being replaced by technology entirely.
This article was sourced from a live expert interview.
Every month we conduct hundreds of interviews with
active market practitioners - thousands to date.
Similar Articles
Explore similar articles from Our Team of Experts.


Gainesville real estate leader Dustin Sims of Bosshardt Realty Services, reports an unexpected equilibrium emerging between luxury and starter home segments, marking a significant shift from...


The idea that vacant office buildings can be easily turned into apartments has become a common refrain in real estate discussions. With office vacancies rising, the supposed solution is to c...


The real estate industry faces a serious data challenge, according to Jeff Beggins, Chief Evolution Officer at CENTURY 21 Beggins Enterprises. Market reports that claim Tampa is “down mode...


The residential market in Northeast Florida saw a striking 40% price surge during the COVID period, followed by a notable correction that pulled values back by 10% to 15% across the city, ac...


