Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
Wellington’s residential market has shifted from the intense seller’s market of recent years to a more balanced environment, with both buyers and sellers adapting to new conditions. The Palm Beach County community, recognized for its equestrian heritage and family-friendly amenities, now contends with the same challenges seen across the country: higher interest rates, insurance concerns, ...
The real estate landscape in Florida’s smaller markets is undergoing a significant shift, moving from the seller-dominated environment of recent years to one that increasingly favors buyers. This trend is especially apparent in communities like Okeechobee, where changing market dynamics are influencing how both buyers and sellers approach transactions. Okeechobee County has seen average days ...
The home buying process in Palm Beach County has evolved significantly, with buyers taking more time and viewing more properties before making decisions, according to one local agent who sees a fundamental shift in consumer behavior. “They’ll look, they’ll view my listings, and then months later, maybe come back visit again. So they want to ...
American Pledge Foundation is advancing an innovative proposal to help workers save for home down payments through a program modeled after 401(k) retirement accounts, according to CEO Rob Henger. The foundation is working with the U.S. Treasury and Senate Ways and Means Committee to establish tax-advantaged savings accounts specifically for home purchases. The program would ...
A six-week vacation sparked an unexpected career pivot for Brian Seidensticker, leading him from missile defense systems to distressed real estate investing. “I went on vacation for six weeks, came back, and prior to leaving, was very nervous about how much work I was missing,” recalls Seidensticker, now Officer and Founder of Last Best Partners. ...
The move from corporate investment banking to residential real estate is uncommon, but for DJ Soucy a Principal Real Estate Agent of Compass it started with a straightforward realization: he believed he could do better. After spending years in cities like Boston, Los Angeles, Washington, DC, and Chicago, Soucy and his partner decided they were ...
South Florida’s luxury real estate market has seen significant changes over the past decade, with waterfront properties experiencing dramatic appreciation and older condominium buildings contending with regulatory shifts and rising costs. Ruth Abeckjerr Broker and Owner of Miami Connections Realty has observed this transformation throughout her 39-year career specializing in Aventura and Sunny Isles Beach ...
The real estate industry needs to prepare for a fundamental shift in how market intelligence is consumed and processed, with artificial intelligence playing an increasingly central role, according to Steve Marcinuk, co-founder of KeyCrew Journal. “We’re in this whole new age of answer engine optimization, where you ask ChatGPT, who’s the leading investor in the ...
The transition from hospitality management to real estate is rarely a predetermined career path. For Dustin Sims, a realtor with Bosshardt Realty Services in North Florida, the change came during the tumultuous period of the COVID-19 pandemic. “During COVID, hospitality took one of the hardest hits,” Sims recalls. His role involved buying and selling hotels ...
The Jacksonville and Ponte Vedra Beach areas are undergoing a demographic transformation, with a growing influx of younger professionals and higher-income earners choosing Northeast Florida’s coastal communities over traditional retirement locales. This shift mirrors broader changes in how Americans approach work, lifestyle, and real estate investment in the post-pandemic world. From Necessity to Real Estate ...
The Fort Lauderdale luxury real estate market is undergoing a notable transformation as an influx of inventory meets increasingly cautious buyers in late 2025. After years marked by low supply and price escalation, the region now faces what industry professionals describe as a buyer’s market influenced by high interest rates and shifting buyer priorities. Kevin ...
The Tampa Bay residential market is undergoing a period of significant adjustment as it moves away from the unprecedented activity that characterized 2020-2022. Local real estate professionals are seeing a return to more balanced market conditions, though both buyers and sellers face new challenges as they adapt to the current landscape. From Frenzy to Stability ...
The Cape Coral real estate market has attracted significant media attention recently, with many national publications labeling it as one of America’s most challenging housing markets. However, agents working locally present a more nuanced view of what’s actually happening. Carleen Murone, a realtor with eXp Realty who has been active in the Southwest Florida market ...
The coastal appeal of St. Augustine continues to attract buyers, but the market has changed significantly since the pandemic-driven surge. With home prices down about 9% from their 2021-2022 peak and inventory on the rise, the historic Florida city now demonstrates how various property segments respond to evolving market conditions. Danielle Gustafson, an associate real ...
The real estate industry has long faced a core challenge: enabling buyers to visualize properties that have not yet been built. While traditional marketing has used floor plans, renderings, and model units, more developers are now adopting interactive digital twins to help buyers better understand future properties. SmartPixel, a Montreal-based company founded in 2014, is ...
