Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
The transition from military service to civilian careers often presents challenges, but for Shane Burgman, his decade in the Navy provided a strong foundation for building a successful real estate business. Now leading The Burgman Group on Florida’s Space Coast, Burgman has transformed his military experience into a systematic approach that generates over 60 transactions ...
The Florida real estate market is seeing a shift as Canadian investors who left earlier this year are now quietly returning, suggesting a potential stabilization in cross-border investment after months of political uncertainty. Martin Lajeunesse, a real estate associate with Florida Realty Agency specializing in Quebec clients, has observed this change firsthand. After beginning his ...
The real estate market operates in cycles, but timing those cycles requires experience and perspective. Few professionals have observed as many market shifts as Freddie Crespo, who has weathered California’s booms and busts, survived Florida’s foreclosure crisis, and now guides clients through today’s evolving conditions. From Acting Aspirations to Real Estate Crespo’s entry into real ...
The transition from analyzing investments to operating them can reveal uncomfortable truths about market dynamics. For Justin Ford, founder and CEO of Pax Properties, that realization came during the 2008 financial crisis, when his real estate portfolio went from significant value to underwater in a matter of months. “I woke up one morning in 2008 ...
The South Florida real estate market has become increasingly diverse, with agents finding success by serving communities that often lack representation. Nisachol DeVivo, a real estate agent with Marx Realty Group Inc, has established a unique niche as what she believes is the only Thai-English speaking agent in the region. DeVivo’s journey to real estate ...
Ponte Vedra Beach agent Allyson Mecca of LoKation, argues Jacksonville’s real estate market has fundamentally shifted away from retirees toward younger, high-earning professionals, a transformation she says few outside the region fully grasp. “I’m seeing way less of a retiree presence, and more younger but higher incomes,” says Mecca, who specializes in properties $800,000 and ...
Jacksonville area agent Allyson Mecca of LoKation has discovered powerful synergies between investment and retail real estate, creating what she describes as a “Venn diagram” of overlapping opportunities that benefit both sides of her business. “The investment side and the retail side, they interact almost in a Venn diagram method,” Mecca explains. “As an investor, ...
In today’s higher-rate environment, home buyers should focus on purchase price rather than interest rates, advises Maria Raymer, broker associate at RE/MAX Specialists PV, offering a fresh perspective on timing the market. “Don’t be too caught up in interest rates, because it’s temporary. You date the rate, you marry the house,” Raymer says, explaining her ...
A dramatic rise in Pensacola’s median home prices is forcing local investors to rethink their target price points and investment strategies, according to veteran real estate investor Mike Hamby. “The median price of a house in Pensacola has gone up to about 310 [thousand] this year. When I moved here in 2020 it was 190,” ...
Short-term rentals are transforming from community concern to economic catalyst, according to Guesty CFO Gil Vassoly, who argues the sector creates ripple effects of prosperity throughout local neighborhoods. “Short-term rentals are actually a way to uplift the entire community, not just financially, but creating this atmosphere,” Vassoly says, pointing to emerging data on visitor behavior. ...
Florida’s secondary and rural markets are undergoing a transition from the intense seller’s market of recent years to conditions increasingly favoring buyers. In counties such as Levy, Marion, Citrus, and Alachua, real estate professionals are shifting their strategies as inventory grows and homes remain on the market longer. Josée Lindner, a real estate agent with ...
South Florida’s real estate market has experienced many cycles over the past two decades, but 2025 brings a set of challenges that veteran agents are addressing with practical experience. Rising insurance costs, increased HOA fees, and ongoing interest rate pressures have created what one 23-year industry veteran calls the most difficult market of his career. ...
The St. Augustine real estate market continues to attract relocating buyers from across the country, thanks to its blend of historic charm, coastal access, and year-round warmth. For professionals in this market, understanding the relocation experience is essential, a lesson Kim Devlin of Fiv Realty Co. learned firsthand. From Wall Street to Real Estate After ...
The Wellington real estate market presents a blend of opportunities and challenges, shaped by factors ranging from seasonal events to Florida’s ongoing insurance concerns. For agents who have built their careers on local relationships and market knowledge, adapting to current conditions requires both flexibility and a clear understanding of what drives buyer and seller behavior. ...
The Florida Panhandle real estate market is undergoing significant changes, shaped by military base reconstruction and evolving buyer expectations in a higher interest rate environment. As the region continues to recover from the devastation of Hurricane Michael in 2018, new opportunities are emerging for investors and homebuyers who adapt their strategies. Military Base Reconstruction Sustains ...
