With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
Alex Mayer shares what separates effective negotiation from empty claims in Rochester’s competitive market. In real estate, “negotiation expert” is a claim many real estate agents make. But according to Alex Mayer, a four-time winner of Rochester’s Best Real Estate Agent with over 300 five-star reviews, effective negotiation requires far more than experience alone. “True ...
Alex Mayer shares why preparation makes all the difference when moving to Minnesota. Rochester, Minnesota, attracts professionals from across the country for career opportunities, quality of life, and its reputation as one of the best places to live in the United States. Whether you’re relocating for Mayo Clinic, another employer, or simply seeking a change, ...
Most multifamily developers think about amenities as checkbox items: pool, gym, lounge, maybe a golf simulator if the budget allows. TAY Investments founder Yuval Shram saw an opportunity to think differently. That philosophy led to TAY’s signature sanctuary amenity concept – a fully integrated wellness package that goes far beyond standard multifamily offerings. Now operational ...
Comparent sees 80% month-over-month increase in AI-driven referrals as search habits shift The way property owners find vacation rental managers is changing faster than most in the industry realize. According to Brooke Pfautz, Founder and CEO of Comparent and Vintory, his platforms are experiencing an 80% month-over-month increase in traffic from ChatGPT. “We always knew ...
Natural Light Than Square Footage The wellness real estate market has long been positioned as an exclusive amenity for luxury buyers. From Miami penthouses with private cold plunge pools to high-end developments featuring infrared saunas and advanced air filtration systems, health-conscious design has typically carried a premium price tag that places it beyond the reach ...
In New Orleans real estate, most investors want move-in ready properties. Stephen Keighery actively seeks out the ones others won’t touch – and that difference in perspective reveals everything about how value is actually created. Walk into a house with Stephen Keighery, and you’ll witness something peculiar. While most people recoil at peeling paint, structural ...
