With 6+ years of international experience in public relations and communications, Daniela serves as Content Manager at KeyCrew Media, developing and executing strategic PR and content initiatives that amplify client voices across digital platforms, publications, and media outlets.
Her expertise spans media relations and tier-1 press placement, content creation, campaign reporting and analytics, and cross-cultural communication across US, European, and Latin American markets.
Daniela also brings a strong foundation in brand storytelling, conducting comprehensive brand discovery to craft compelling narratives that resonate with target audiences and align with business goals. With a bilingual, data-driven approach and a focus on measurable results, she ensures every campaign runs smoothly from strategy through execution.
A Little Rock broker and attorney explains when buying makes sense for graduate students, how student loans affect what a lender will approve, and what to do in the year before you buy. Little Rock, Arkansas, is home to a large group of students in long professional programs. The University of Arkansas for Medical Sciences ...
Developers usually judge ground-floor retail by the rent it brings in. Ann Ehrhart, a Boston, Massachusetts retail strategist and founder of EVERSTREET, says that number tells only part of the story. “A property’s address doesn’t change, but its location value can improve,” Ehrhart said. Every project her firm takes on starts with the same question: ...
A business owner in Phoenix, Arizona sends the same set of plans to five contractors and gets back five numbers that don’t even look like they’re for the same building. It happens more often than owners expect, and it usually has less to do with contractors trying to take advantage of anyone and more to ...
Luxury buyers on the West Coast want different things than they did five years ago, and in Beaverton, Oregon, those changes show up in which homes sell and which ones sit. Carey Hughes, who leads Carey Hughes Homes, has spent 26 years selling homes in Beaverton and across the Portland metro Westside. She says today’s ...
As the tax year winds down, many real estate investors start digging through inboxes and bank statements to piece together what they spent on their properties. According to CostSegRx, an engineering-based cost segregation firm, that last-minute scramble is where owners tend to lose the details that shape their depreciation. “Property owners should really document all ...
Outamation, an AI-native mortgage operations technology company, is improving the process to help loan servicers identify performing borrowers who are good candidates for a loan modification by now offering Equifax® consumer credit data integrated into OutamateMods. In today’s rate environment, refinance activity is low, but that will change once rates fall. To prepare for a ...
Production rankings are easy to advertise, but they reveal little about how a home will actually be marketed, shown, and negotiated. For many homeowners in Orlando, Florida, choosing a listing agent starts with one question: who sells the most? Production rankings, awards, and “top producer” titles are easy to find and easy to compare. According ...
The $360,000 citywide median gets quoted in every Tucson real estate headline. It is not useless, but it is close. For anyone actually trying to buy or sell in this market, it describes almost no one’s real experience. Tony Ray Baker, team leader at REMAX Fine Properties operating through SeeTucsonHomes.com, has been watching buyers and ...
Most title companies know their quality control process has gaps. Fewer talk about how large those gaps are. In many operations, only a small sample of the search packages coming back from vendors, field abstractors, or internal staff ever gets a second look before the file moves forward. Jimmy Lewis, CEO and Co-Founder of TrueFocus ...
Many title companies come to automation hoping it will fix a messy process. In practice, it usually works the other way around. Automation performs well on organized, consistent data and struggles when the underlying information is scattered or indexed in different ways. Jimmy Lewis, CEO and Co-Founder of TrueFocus Automation, has turned down work for ...
A 2006 state house campaign and more than 3,000 doorsteps taught Jerry Larkowski that an honest “let me find out” earns more trust than a confident guess. Buyers and sellers ask their agent dozens of questions during a transaction. What a contract clause means. Whether a title issue will delay closing. How a tenant’s lease ...
Two office buildings of 20,000 square feet, in the same city, with similar tenancy, can price very differently. On a spreadsheet, they look like the same investment. In practice, they frequently are not, and the reasons are identifiable if you know which ones to check. For investors underwriting Hawaii commercial property, four variables account for ...
A Midwest workforce housing developer explains how accelerated depreciation on ground-up projects can generate tax offsets close to an investor’s full capital contribution, and what investors should sort out with their CPA before committing capital. Reading the Tax Code as a Roadmap Many high-income professionals treat federal income tax as a fixed cost of success. ...
With little attractive inventory left on the acquisition market, a Sioux Falls workforce housing developer makes the case that ground-up construction offers investors better assets, better operating numbers, and more control. The Acquisition Market Has Been Picked Over Buying existing apartment buildings has long been the default path for multifamily investors. It offers immediate cash ...
Investors buying rental property in New Braunfels, Texas, often compare prices and projected rents. What they tend to underestimate is how much time each type of property takes to evaluate before they ever get to closing. Yitzchak Pierson, an eXp Realty Broker Associate who helps investors buy along the I-35 Corridor, says the due diligence ...
