With 6+ years of international experience in public relations and communications, Daniela serves as Content Manager at KeyCrew Media, developing and executing strategic PR and content initiatives that amplify client voices across digital platforms, publications, and media outlets.
Her expertise spans media relations and tier-1 press placement, content creation, campaign reporting and analytics, and cross-cultural communication across US, European, and Latin American markets.
Daniela also brings a strong foundation in brand storytelling, conducting comprehensive brand discovery to craft compelling narratives that resonate with target audiences and align with business goals. With a bilingual, data-driven approach and a focus on measurable results, she ensures every campaign runs smoothly from strategy through execution.
Two office buildings of 20,000 square feet, in the same city, with similar tenancy, can price very differently. On a spreadsheet, they look like the same investment. In practice, they frequently are not, and the reasons are identifiable if you know which ones to check. For investors underwriting Hawaii commercial property, four variables account for ...
A Midwest workforce housing developer explains how accelerated depreciation on ground-up projects can generate tax offsets close to an investor’s full capital contribution, and what investors should sort out with their CPA before committing capital. Reading the Tax Code as a Roadmap Many high-income professionals treat federal income tax as a fixed cost of success. ...
With little attractive inventory left on the acquisition market, a Sioux Falls workforce housing developer makes the case that ground-up construction offers investors better assets, better operating numbers, and more control. The Acquisition Market Has Been Picked Over Buying existing apartment buildings has long been the default path for multifamily investors. It offers immediate cash ...
Investors buying rental property in New Braunfels, Texas, often compare prices and projected rents. What they tend to underestimate is how much time each type of property takes to evaluate before they ever get to closing. Yitzchak Pierson, an eXp Realty Broker Associate who helps investors buy along the I-35 Corridor, says the due diligence ...
A new federal housing effort has directed the Government Accountability Office to study a formal income definition for the middle class, roughly 80 to 120 percent of area median income, and to recommend where that band fits in national housing policy. For the households in it, the recognition is overdue. For years, the renter earning ...
KeyCrew Media, a real estate intelligence and media company, is expanding its luxury real estate coverage with new high-end partners. The expansion follows strong early momentum from its partnership with Leading Estates of the World, the luxury real estate network founded in 1969. Since the partnership was announced, KeyCrew has interviewed dozens of agents, brands, ...
Most loan officers building a referral pipeline make the same early decision: follow as many real estate agents as possible and hope volume turns into business. AgentBrief founder Mike Simon says that instinct is backward, and it’s one of the most common reasons a real-time data tool ends up underused. AgentBrief built its platform on ...
Most real estate agents wait until after a deal closes, if they mention cost segregation at all, to bring it up with an investor client. Brian Kiczula, founder of engineering-based cost segregation firm CostSegRx, says that timing works against everyone involved. Kiczula’s firm, CostSegRx, works directly with agents across the country, and he says the ...
