From Domain Names to Real Estate: How Anyone.com is Building the 'Uber of Property Transactions'

Written by:

Steve Marcinuk

Date:

26 Jun 2025

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The real estate transaction process remains stubbornly analog in an increasingly digital world. While consumers can order food, book travel, and find romantic partners with a few taps on their phones, buying or selling property still involves phone calls, manual processes, and fragmented systems that vary dramatically from agent to agent.

Reza Sardeha, CEO of Anyone.com, sees this disconnect as a significant opportunity. The serial entrepreneur, who previously sold his domain automation company Dan.com to GoDaddy for nearly $100 million, is now applying his expertise in digital transactions to improve how people buy and sell real estate across international markets.

“We compare ourselves with Uber a lot,” Sardeha explains, acknowledging that his colleagues sometimes bristle at the comparison. “Before Uber introduced their solution, how did you hail a cab? You hung on the phone, you called something, and the whole process was inefficient. You didn’t know if someone would show up, you had to handle payments differently with each driver, and there was no review system in place.”

The parallel to real estate is clear. “Same thing is happening in how we currently consume real estate transactions. It’s absolutely wild that I have to call a phone number when I’m interested in a property, and every agent has a different process. The whole process is manual, unfair, and intransparent.”

Building a Universal Transaction Platform

Anyone.com has spent three years in stealth mode developing what Sardeha calls a “universal new way of transacting real estate.” The platform now operates in more than 10 countries, providing a standardized digital experience for property transactions that caters to a generation accustomed to conducting their entire lives online.

“The old generation who used to be very active in the market is not around at some point anymore, and the new generation demands a digital and mobile-first experience,” Sardeha notes. “The new entrants in the market are already used to finding their spouse online. They do everything online, but this last piece is missing.”

The company’s approach goes beyond simply digitizing existing processes. Anyone.com has built what Sardeha describes as a comprehensive stakeholder integration platform where “the buyer, the seller, the buyer broker, the seller broker, the home valuator, the mortgage advisor, the mortgage provider, literally the notary—every single stakeholder you need for a transaction should exist on the same platform.”

This holistic approach addresses a fundamental problem in the current market structure. “We’re now operating in all these silos,” Sardeha explains. “If you want to find out what’s available for sale, you go to a listing site, but that’s where the whole journey ends. We’re tying up the customer journey and getting all those stakeholders and parties together.”

Data-Driven Agent Matching

Beyond transaction facilitation, Anyone.com tackles another persistent industry challenge: how buyers and sellers find the right real estate professionals. The company’s research revealed that 100% of people they interviewed found their agents through friends and family—a method Sardeha considers fundamentally flawed.

“That’s not the way you should find your agent,” he argues. The company has compiled data on 4.6 million agents across their target markets who have been active for over two years, tracking their activities across websites and listing platforms to enable what Sardeha calls “extremely tailored matchmaking.”

The platform’s second version, launching soon, will provide even more sophisticated matching. “If you submit that you want to buy a home on a specific street in London, New York, or Amsterdam, we will look at which agents were active recently in that street, what was their listing price, and what sale price did they get. Based on all that data, we connect you with the right agent.”

Strategic Market Selection

Anyone.com’s international expansion strategy focuses on markets with significant fragmentation and high mobility. The company targets both expatriates moving between countries and individuals purchasing second homes abroad.

“We looked at markets that most need our solution—where there is tremendous fragmentation—but we also looked at which markets see a lot of mover activity,” Sardeha explains. “If you are based in the UK and you want to buy your home in Spain, our platform makes that extremely simple because we connect you with a local agent that has expertise in that specific market.”

For their planned expansion into France, where Sardeha notes there isn’t a central place where all inventory is listed, Anyone.com is considering hiring students to visit local agent offices and photograph inventory, then using AI to convert offline listings into online listings.

“We have to do this completely manual thing simply because the market there hasn’t digitized,” Sardeha acknowledges. “By doing that, we will become the central place where all inventory in France is available.”

Complementing, Not Competing

Unlike many proptech startups that position themselves as disruptors, Anyone.com takes a collaborative approach with established listing platforms like Rightmove and Zillow.

“We’re not a listing site. We’re not competing with Rightmove or Zillow. We actually want to make their businesses bigger because they’re now lacking international traffic,” Sardeha emphasizes. “We’re really building the transactional engine of the industry. It’s a completely different thing.”

This strategy reflects the company’s focus on solving specific problems rather than simply entering markets. “We didn’t build this to just enter a market. We look at problems—what are the biggest problems in the market?—and we solve those problems week in, week out.”

Future Vision and Mortgage Innovation

Looking ahead, Anyone.com plans to introduce new mortgage models designed to help renters transition to homeownership. “We democratize access to home ownership dramatically, especially when our annual mortgage kicks in, where we introduce a new mortgage model that really helps new entrants—people that are currently renting that never dare to even buy a home.”

The company’s long-term vision extends to becoming a truly global platform. “Later down the road, we aim to be a truly international company where even if you want to buy a home in Thailand from the Netherlands, you should be able to do that in a safe, fast, and compliant way.”

Sardeha’s experience building and scaling technology companies, combined with his team’s collective 100+ years of high-tech product development experience, positions Anyone.com to tackle the complex challenges of international real estate transactions. By focusing on the fundamental problems of fragmentation, inefficiency, and poor user experience, the company is building what could become the infrastructure layer for global property transactions.

As the real estate industry continues its gradual digital transformation, Anyone.com represents a new breed of proptech company—one that seeks to complement existing players while solving the core transaction and matching problems that have persisted despite decades of technological advancement. For an industry still largely dependent on phone calls and manual processes, that approach may prove to be exactly what the market needs.