The recognition highlights Sasomsup’s perspective on Los Angeles landlord-tenant law and the accidental landlords navigating it, as KeyCrew deepens its coverage of the region’s property management market.
LOS ANGELES, Calif., September, 2026 — KeyCrew Media, the expert-first real estate media company, has recognized Jesse Sasomsup, founder of Earnest Holmes Property Management, as an Expert Source on Los Angeles landlord-tenant law, accidental landlords, and the choice between self-managing and hiring a property manager, based on his experience serving property owners across the region. Sasomsup joins KeyCrew’s growing roster of expert sources across hundreds of markets worldwide.
Through the partnership, KeyCrew’s team will work with Sasomsup to produce dedicated thought leadership and market insights on Los Angeles property management, published across KeyCrew Media’s portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms.
Says Steve Marcinuk, Co-Founder and CEO of KeyCrew, “We’re excited to be working with Jesse and Earnest Holmes Property Management, and putting his read on what Los Angeles landlords are actually dealing with in front of an open audience of owners and investors is exactly what this partnership does.”
Sasomsup founded Earnest Holmes Property Management in 2015 and has since built the firm into a full-service property manager serving single-family, condo and multifamily owners across the Los Angeles area, guiding clients from initial listing through leasing, day-to-day management and move-out. He has also written on property management and small-business ownership as a Forbes Business Council contributor.
“Most of the landlords I work with never planned on renting out a property — they inherited a house, took a job out of state, or outgrew their home, and now they own a valuable asset,” said Jesse Sasomsup, founder of Earnest Holmes Property Management. “Partnering with KeyCrew is a chance to help owners understand what they’re actually dealing with before they make a costly mistake.”
Coverage is underway. KeyCrew’s first articles with Sasomsup examine what it means to become an accidental landlord in Los Angeles, including the tax questions that come with renting out a home from out of state, the difference between an equity market and a cash-flow market, and how the region’s landlord-tenant law continues to shift. Ahead: the true cost of self-managing versus hiring a property manager, and a look at the multifamily investment side of the business.
Sasomsup’s Areas of Expertise Include:
First-time Landlord in Los Angeles – Guidance for owners who became landlords by circumstance rather than by plan, from out-of-state moves to inherited property.
Los Angeles Landlord-Tenant Law – Tracking a regulatory landscape that shifts often enough to challenge landlords and attorneys alike.
Self-Managing vs. Hiring a Property Manager – What owners weigh when deciding whether to handle a rental on their own.
Multifamily and Investor-Owned Property – Insurance, liability and management considerations for larger portfolios.
About Earnest Holmes Property Management
Earnest Holmes Property Management is a full-service property management company serving single-family, condo and multifamily owners across the Los Angeles area. Founded by Jesse Sasomsup, the company handles the property lifecycle from marketing and tenant screening through leasing, day-to-day management and move-out, with a focus on guiding first-time and out-of-state landlords through California’s landlord-tenant law. Learn more at theearnesthomes.com.
About KeyCrew
KeyCrew is an expert-first real estate media company. The company conducts hundreds of live interviews every month with the operators and expert sources who shape local markets, and its editorial staff turn those conversations into original reporting published, syndicated, and amplified across hundreds of markets. KeyCrew’s properties include KeyCrew Journal, NextAsset News, and Property Innovation Journal. KeyCrew Media reaches 40,000+ professionals and investors and syndicates content to 300+ publications, platforms, and AI engines. Learn more at keycrew.co.
Media Contact
Janine Rodrigues
KeyCrew Media
[email protected]
Disclosure: Individuals or companies mentioned may have a commercial relationship with KeyCrew.
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