The world’s top real estate professionals are fundamentally changing how prime properties change hands. REALM, an invitation-only platform, has quietly become the most exclusive network in real estate – with its carefully selected members representing the top 1% of luxury real estate professionals globally.
“We’ve been very intentional about our growth because we really wanted to stick to the people that are operating at the very top of their game,” explains Julie Faupel, founder and CEO of REALM. This carefully curated approach has proved remarkably successful – within just nine months of its March 2020 launch, the platform’s members had accumulated $5.4 billion in luxury inventory.
REALM’s membership reads like a who’s who of luxury real estate, with professionals representing 150 different premier brands across 40 states and 18 countries. The platform maintains its exclusivity through strict criteria: members must rank in the top 10% of their market in both total dollar volume and average sale price, with representation limited to just 1% of each market’s agent population.
“In most cases, real estate is the introduction to a community, a sphere of friendships, schools for children, philanthropic introductions; it should never be treated as transactional,” Faupel emphasizes. This holistic approach has attracted the industry’s most accomplished professionals, who view their role as extending far beyond property sales to becoming true lifestyle curators for their ultra-high-net-worth clientele.
“Real estate was ripe for disruption because it was such an antiquated business for so long,” reflects Faupel. “It was a business where the dinosaurs, that kind of old guard, would keep the young guard at bay.” REALM has transformed this dynamic with an approach that initially seemed unthinkable: asking luxury real estate professionals to share their most valuable asset – their client lists.
“Your client list is everything,” Faupel acknowledges. “I had a lot of people that were like, ‘You are out of your mind, Julie Faupel, you’re not going to be able to talk people into doing that.'” But what seemed crazy at first has proven transformative. Through mandatory NDAs and sophisticated AI technology, REALM creates detailed lifestyle profiles of clients, enabling precise matching across its network while maintaining privacy and security. This approach has redefined how luxury properties are marketed and sold at the highest levels.
REALM’s members serve an increasingly sophisticated clientele, including what Faupel terms “real estate collectors” – ultra-high-net-worth individuals who acquire exceptional properties around the world. “They’ll go on vacation somewhere, fall in love with a place, buy it, and then it goes into their family office portfolio,” she explains.
The platform enables seamless collaboration across borders. “We’ll have a member in Austin, Texas, working with one company, working with another member in Toronto, Canada, and they’re representing a property or project in Puerto Vallarta, Mexico,” Faupel notes. “They’re combining their spheres of influence in two big feeder markets.”
As 2025 unfolds, REALM is expanding its exclusive network strategically, with plans to establish presence in 40 international destinations by year’s end. The platform is particularly focused on premium markets in London, Paris, and the Middle East, where significant development and innovation are driving opportunity.
While maintaining its strict standards, REALM reserves 25 memberships annually for emerging elite talent. “What we want is that balance of exceptional producer and tomorrow’s exceptional producer,” Faupel explains, “people that are being innovative and doing things differently.”
In an industry where exclusivity has traditionally meant isolation, REALM demonstrates that at the highest levels of luxury real estate, carefully curated collaboration creates extraordinary value. For the world’s most successful real estate professionals, REALM offers something unique: a secure platform where sharing connections doesn’t diminish value, but multiplies it.
For luxury real estate professionals, the message is clear: success in an increasingly connected global market depends on balancing exclusivity with strategic collaboration. REALM is showing how.
Explore similar articles from Our Team of Experts.
The real estate market has entered a period of recalibration after the rapid pace and bidding wars of the early 2020s. Buyers and sellers must now adjust to a more measured environment, wher...
The rental market has long operated with a fundamental data problem. Property managers, investors, and researchers have struggled with incomplete, inaccurate, or outdated information about r...
