BuilderComs Advances Project Communication in Real Estate and Construction

Written by:

Steve Marcinuk

Date:

10 Jun 2025

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“We are a project data hub,” explains Ron Nussbaum, Founder of BuilderComs, with the confidence of someone who’s found a critical gap in the market. “We collect all this data around the project, the information that is either sitting on your phone, sitting on your desk, or lost in your emails somewhere, we give it a home.”

In an industry where scattered communications can derail million-dollar projects, BuilderComs is solving a fundamental problem that plagues both construction and real estate professionals: the chaotic, disorganized nature of project-related information.

From Construction Roots to Real Estate Expansion

Originally designed for the construction industry, BuilderComs has experienced organic growth into new markets, particularly real estate, without actively pursuing them.

“I didn’t go after the real estate industry. They found me,” Nussbaum explains, describing how the platform has been “poured into” new sectors rather than strategically targeting them.

This natural expansion has prompted a complete redevelopment of the software, expected to launch within 60-90 days. The redesign incorporates lessons from current customers, past customers, and even those who never became customers.

“The industry is ready to adopt technology, as long as it meets them where they are,” Nussbaum reflects. One surprising discovery was the platform’s actual user base: “70% of our users are first-time tech users, implementing software into their business for the first time.” This insight has driven significant adjustments to make the platform more accessible and intuitive.

Real Estate Applications That Solve Real Problems

While construction remains BuilderComs’ primary market, two real estate verticals have emerged as perfect fits for the platform:

House Flippers and Investor Relations

“House flippers need to keep their investors up to date,” Nussbaum explains. “The investors don’t want all these text messages or emails with photos and updates.”

BuilderComs provides a centralized location where flippers can upload pictures, documents, and progress updates. Investors can then log in at their convenience to check project status.

“It allows that flipper to be able to go in there, put pictures, documents, do progress updates, and that investor can just log in and see what’s happening with that project when they want. It’s not like they’re getting 60 photos one Friday evening,” says Nussbaum.

This creates boundaries while maintaining accountability, a use case Nussbaum hadn’t initially envisioned despite his construction background.

Real Estate Brokerages

Real estate transactions involve multiple stakeholders and time-sensitive documents, a perfect scenario for BuilderComs’ capabilities.

“Real estate agents in brokerages need to get sets of time-sensitive and sensitive documents under the same roof,” Nussbaum explains. “You have multiple stakeholders, just like a construction project. You have different moving pieces, different people need to do different tasks at different times.”

The platform functions as “air traffic control,” ensuring appropriate communication channels while allowing real estate agents to bring homeowners, insurance representatives, and other stakeholders into conversations—all while controlling who sees what information.

A particularly valuable feature is the ability to assign tasks based on communications: “When somebody says this has to happen, and you have the admin setting, you can actually click on that, and you’ve just created a task for that person. Now it shows up in their dashboard as something they need to do.”

This functionality eliminates the waiting game that often plagues real estate transactions. “There’s no longer people waiting on emails or text messages or DocuSigns to come through. It’s all being managed in a singular place,” Nussbaum says.

The Project Data Hub: A Home for Critical Information

At its core, BuilderComs serves as what Nussbaum calls a “project data hub,” a central repository for all project-related information.

“That data includes your images, videos, documents, change orders. And the crucial element is the communication, getting all of those conversations in one singular place,” he explains.

The platform organizes everything by project, with admin controls determining who sees what. This addresses a common pain point across industries: the lack of a “home” for important project-related information.

“These are some of the most important things, especially when you’re talking about keeping an investor up to date on what’s happening, or working through a real estate closure on a house. These are the important documents that matter, but they just never really had a good home,” Nussbaum says.

The upcoming redevelopment will include an enhanced client portal allowing clients to interact with team members and upload their own information, addressing another frequent request from users.

“One of the things we hear is, ‘How do I get the customer’s information somewhere where everybody can access it?’ So we’re going to allow customers or clients—people that don’t work for you—to be able to upload images, documents, tag it, put descriptions to it, so then your team has access to that information long term.”

The AI-Powered Future: Eliminating “Entry Fatigue”

Looking ahead, Nussbaum is particularly excited about integrating AI capabilities into the platform to address what he sees as widespread “entry fatigue” among professionals.

“From the beginning, my vision for BuilderComs, three years ago when I first started this journey, was to put guys and girls and customers in the position to send their best message every time,” Nussbaum says. “We’re finally at the point where technology has caught up with that vision.”

The redeveloped platform will offer two versions: a standard one for those not ready for AI integration, and an AI-backed version that streamlines project setup and communication.

Nussbaum illustrates how this might work with a concrete example: “You can go in and say, ‘Hey, we’re going out to 7258 Drive Lane. Customer is John and Mary. The project manager is going to be Jim. We need to get this on the schedule for August 31. Make sure you let the homeowner know. Give them our standardized task list of the information we need from them. Set all of this up, bring Jim into the loop, make sure he does an introduction message.’ Hit a button, and all of that happens.”

This vision addresses a pain point felt across industries: “They are just so tired of putting all this information in manually. And I don’t believe it has to be that way going forward.”

Industry Recognition and Practical Philosophy

BuilderComs’ innovative approach has earned industry recognition, including being named a “Top 20 Startup to Watch” at the International Builders Show (IBS) 2024. Nussbaum also presented at IBS on “Error-Free Excellence: How to Prevent Callbacks,” focusing on controlling the manageable aspects of construction projects.

“There’s a lot we don’t control, but there’s a lot that we do have control over, and as long as we manage those elements, the uncontrollable becomes more manageable,” Nussbaum explains. “The reason it always seems so chaotic is because we’re not controlling what we can.”

Effective communication—BuilderComs’ specialty—is central to this control, “guiding the customer through an experience that leaves them referring you and writing five-star reviews.”

When asked about industry challenges like international trade tariffs, Nussbaum takes a pragmatic view: “I think that kind of stuff’s just part of the ebb and flow. The industry is booming right now, so there’s always people looking at what’s going to put the brake pedal on it, and not what’s going to continue to drive it forward.”

He remains optimistic about the industry’s resilience: “Steel, wood, all this stuff comes from more than one place, and we’re an industry that figures things out. Are we going to cause some headaches? Absolutely. But as an industry, I feel we will work through this, and we will continue to put the gas pedal down.”