Building Global Efficiency: IQ-EQ's New Framework for Real Estate Services
As institutional real estate investors navigate an increasingly complex regulatory and operational landscape, IQ-EQ, a leading global investor services provider with over $750 billion in assets under administration, is advancing its approach to real estate fund services. Spearheading this evolution is Tamas Mark, whose recent appointment as Global Head of Real Assets signals a strategic consolidation of the firm’s real estate and infrastructure service offerings.
The creation of this role reflects IQ-EQ’s strategic response to shifting market dynamics, particularly the convergence of real estate and infrastructure investment strategies during the post-COVID period. “We saw an increase in infrastructure clients and deals during COVID especially,” Mark explains. “We decided to merge real estate with infrastructure and really take our offering to the next level.” This integration acknowledges that while upper-tier fund structures may mirror traditional private equity vehicles, real estate and infrastructure assets require specialized administration capabilities at the SPV and asset levels.
Mark brings a unique perspective to fund administration, having begun his career in international tax advisory. This foundation allows him to approach fund administration from a holistic perspective. “We encourage clients to consider not just tax efficiency, but also operational efficiency in structure design. We work closely with their advisors to ensure that both aspects are balanced, helping to create a structure that is effective in practice as well as in theory.”
Under Mark’s leadership, IQ-EQ has developed a comprehensive data management framework specifically designed for real asset portfolios. This initiative addresses the growing demands of institutional investors for granular asset-level reporting while supporting three key strategic priorities: enhanced regulatory compliance frameworks, comprehensive ESG reporting capabilities, and expanded real estate debt fund services.
The firm’s approach to ESG reporting is particularly noteworthy given increasing regulatory scrutiny. “What I’m seeing in the market is that ESG requirements are becoming even more extensive and complex,” Mark explains. “There are requirements from investors, from tenants, and managers might have their own goals to reach, but in the meantime, the regulator is coming in as well.” IQ-EQ’s platform enables managers to track and report on multiple ESG frameworks simultaneously, supporting both regulatory compliance and investor reporting requirements.
In response to the current high interest rate environment, IQ-EQ has significantly expanded its real estate debt fund capabilities. The firm’s U.S. office, with its mature debt fund expertise, has become a valuable resource as European and Asian markets see increased alternative lending activity. This cross-border knowledge transfer exemplifies IQ-EQ’s ability to leverage its global platform for client benefit.
The firm’s approach to standardization reflects a sophisticated understanding of institutional investor requirements. “That’s the million dollar question for our industry,” Mark acknowledges when discussing the balance between efficiency and customization. IQ-EQ’s solution involves a structured onboarding process that identifies opportunities for standardization while maintaining flexibility for manager-specific requirements, proving particularly valuable in platform acquisitions and complex fund migrations.
Looking ahead to 2025, Mark identifies several key market opportunities. While the office sector continues to face valuation challenges, clear parameters are emerging for successful assets: prime locations, high energy efficiency, and flexible space utilization supported by property technology solutions. The data center sector presents significant opportunities driven by digitalization trends, though with increasing emphasis on sustainability metrics. Additionally, the build-to-rent residential sector demonstrates continued institutional appeal.
Cross-border capital flows represent another growth area, particularly for U.S. managers. “U.S. asset managers and GPs are realizing there is still a sort of untapped market in Europe for fundraising,” Mark notes, highlighting increasing European investor interest in U.S. real estate as a portfolio diversification strategy.
As real estate investment structures continue to evolve, Mark’s combination of tax expertise, operational insight, and global perspective positions IQ-EQ to address the sophisticated needs of institutional investors. The firm’s enhanced capabilities across data management, compliance, and sustainability reporting demonstrate its readiness to support managers in navigating today’s complex real estate investment landscape.
