Resilience and Community: How Asheville's Commercial Real Estate Market Weathers the Storm
When Austin Walker moved from Detroit to Asheville, he was drawn by the mountain town’s quality of life. Nearly two decades later, as a veteran commercial real estate broker with Whitney Commercial Real Estate Services, Walker’s extensive market knowledge has become invaluable as the region faces an unprecedented disruption to its commercial property sector.
When hurricane Helene hit in early October, delivering 15 inches of rain and 150 mph winds on already saturated ground, has fundamentally altered the region’s commercial real estate landscape. The catastrophic flooding has created immediate displacement issues in a market already characterized by historically low vacancy rates.
“We had buildings that had never had water in them float away, and buildings that had had a foot of water in them have 18 feet of water,” Walker recounts. Beyond the immediate property damage, the disaster has severely impacted critical infrastructure, creating additional challenges for property management and tenant operations. The electrical grid suffered week-long outages, while the water system only recently restored potable service after a month of disruption.
The timing has particularly impacted the region’s commercial assets dependent on tourism, traditionally their highest-performing quarter. Hospitality properties face unprecedented operational costs, with some hotels spending up to $50,000 monthly just to maintain basic systems. The shift from tourist occupancy to housing emergency workers has created a ripple effect through retail and entertainment venues, affecting tenant performance across multiple asset classes.
The impact extends across all commercial sectors. Industrial users face operational challenges due to infrastructure disruption, while retail and hospitality tenants confront both physical property damage and dramatic shifts in consumer patterns. Property owners in the River Arts District are seeing some tenants express reluctance to return, potentially shifting long-established market dynamics.
For Whitney Commercial, the crisis has necessitated a dramatic shift in their brokerage approach. Traditional tenant representation focused on long-term occupancy has given way to urgent space solutions in an already tight market. The firm has had to leverage its deep market knowledge to identify off-market opportunities and create flexible solutions for displaced tenants.
Despite these challenges, Walker and his team have found ways to serve the community through their extensive market relationships. “We’ve had success going through a process of finding things that aren’t on the market,” he explains. “Knowing what story is happening, what business is struggling here, which landlord has potential space coming up – we’ve been able to help find short-term solutions for our clients.”
The response has revealed the market’s resilience. This spirit of cooperation has been crucial in a market where immediate inventory solutions were already scarce before the crisis.
Looking forward, Walker remains optimistic about Asheville’s commercial real estate recovery, citing the market’s strong fundamentals and community bonds. “In a general atmosphere across the country where there’s a lot of polarity, this sort of maybe resets the marker for Asheville for the next 10 years, sort of brings us back down to baseline,” he reflects.
For property owners and tenants evaluating the market, Walker emphasizes that Asheville remains open for business. “The national forests and state parks around here, and the natural amenities are open,” he says. “The music venues and the restaurants and the breweries and the art galleries, they need people to come back.” This combination of natural amenities and cultural attractions – key drivers of Asheville’s commercial real estate value proposition – remains intact, suggesting long-term market resilience despite current challenges.
