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# KeyCrew: Your trusted resource for the latest real estate news, analysis & trends, featuring exclusive insights from thought leaders across the industry.

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## Posts
- [Maplewood’s Housing Market Is Running Hotter Than the Headlines Suggest](https://keycrew.co/journal/maplewoods-housing-market-is-running-hotter-than-the-headlines-suggest/): The standard measure most agents use to read a real estate market looks backward. Absorption rate - closed sales divided by active inventory - tells you what happened over the past six months. In a market moving as fast as Maplewood, NJ, that number is already stale by the time it lands. For nearly 17 years, one Essex County team has been tracking the commuter markets across Essex and Union County on a weekly basis using a different measure entirely, and what it's showing right now is a market with significantly more momentum than the conventional data suggests.
- [From Building ID to Signed Cover Letter: How AI Is Compressing the CRE Prospecting Timeline](https://keycrew.co/journal/from-building-id-to-signed-cover-letter-how-ai-is-compressing-the-cre-prospecting-timeline/): There is a version of commercial real estate prospecting that takes days. Research a target property, identify the LLC, track down the individual behind it, find a phone number, find an email, then write an outreach message tailored to that specific owner and asset. Multiply that by twenty properties and you are looking at a significant chunk of someone’s week. DealGround is collapsing that timeline to minutes.
- [What Replaces ESG When the Label Stops Being Enough](https://keycrew.co/journal/what-replaces-esg-when-the-label-stops-being-enough/): The ESG era is winding down. Politically retreating, commercially discredited, and increasingly abandoned by the institutional investors who championed it, environmental, social, and governance investing has left behind a vacuum and a lesson. The vacuum is a real opportunity. The lesson is harder to sit with: impact language without impact infrastructure does not work, and investors who bought the label without examining the substance paid for both failures.
- [Builders Update Joins GDX – Global Data Exchange, Opening New Construction Inventory to International Real Estate Markets](https://keycrew.co/journal/builders-update-joins-gdx-global-data-exchange-opening-new-construction-inventory-to-international-real-estate-markets/): BOCA RATON, FL – June 29, 2026 – Builders Update, one of North America’s leading providers of new construction inventory data, has officially joined the GDX – Global Data Exchange network. The partnership gives builders access to an international audience of real estate professionals, MLSs, and investors – expanding the reach of new construction inventory beyond domestic markets for the first time through a federated, standards-based platform.
- [Ocean County Holds Its Appeal Even as Affordability Tightens](https://keycrew.co/journal/in-ocean-county-new-jersey-affordability-pressures-are-reshaping-who-can-buy/): Ocean County Real Estate Holds Its Appeal Even as Buyers Adjust to a Higher-Cost Market
- [Florida Panhandle Beach Communities Are Drawing a New Class of Luxury Investor](https://keycrew.co/journal/florida-panhandle-beach-communities-are-drawing-a-new-class-of-luxury-investor/): Along Florida's Gulf Coast, a 26-mile stretch of shoreline known as 30A has quietly attracted a different kind of wealth. What was once a regional drive-to destination for families from Atlanta, Nashville, and Birmingham has become a legitimate luxury investment market, with properties now trading at values comparable to Palm Beach or Aspen. For Bob Dickhaus, who founded Dune Vacation Rentals in 2013, this growth has been gradual but unmistakable, and it is reshaping how high-end vacation rental management operates in the area.
- [Real Estate Organizations Have a Crisis Readiness Problem – and Social Media Is Accelerating the Consequences](https://keycrew.co/journal/real-estate-brokerages-have-a-crisis-readiness-problem-and-social-media-is-accelerating-the-consequences/): Most real estate organizations do not have a crisis management plan. And of those that do, many have never tested it. That is the candid assessment of Edward Segal, a crisis management consultant, author, and Forbes Leadership Strategies Senior Contributor who spent more than a decade leading two major realtor associations in California.
- [In Palm Beach County, Buyers Gain Leverage as the Market Returns to Its Historical Pace](https://keycrew.co/journal/in-palm-beach-county-buyers-gain-leverage-as-the-market-returns-to-its-historical-pace/): After years of frenzied seller conditions, Palm Beach County's residential market has settled into a more measured rhythm, one that rewards preparation, penalizes neglect, and increasingly favors buyers who know how to negotiate. Rising inventory, tighter insurance requirements, and a post-pandemic recalibration of buyer expectations have combined to produce a market that looks far more like pre-2020 Florida than the bidding-war frenzy of recent years.
- [Las Vegas Is Absorbing California’s Outflow – and the Business Relocations Are Catching Up to the Buyers](https://keycrew.co/journal/las-vegas-is-absorbing-californias-outflow-and-the-business-relocations-are-catching-up-to-the-buyers/): The Las Vegas housing market in mid-2026 tells two different stories depending on where you look. In some price ranges, well-prepared homes are moving quickly. In others, listings are sitting as buyers grow more selective and sellers hold onto pricing that no longer reflects current demand. With inventory rising and rates still elevated, the gap between what sells and what stalls has widened noticeably this year.
- [In Monmouth County, New Jersey, Low Inventory and Six-Figure Overbids Are Redefining What Homes Cost](https://keycrew.co/journal/in-monmouth-county-new-jersey-low-inventory-and-six-figure-overbids-are-redefining-what-homes-cost/): New Jersey ranks seventh nationally for year-over-year home price appreciation. Within the state, Monmouth County stands out as a market where multiple converging forces have reshaped demand in ways that continue to surprise even seasoned observers. For buyers hoping prices will soften, the wait has been a costly one.
- [Canada’s Secondary Cities Are Starting to Outperform Major Markets](https://keycrew.co/journal/canadas-secondary-cities-are-starting-to-outperform-major-markets/): While Canada's major urban centers continue to dominate housing conversations, a quieter story is unfolding in the country's mid-sized cities. Rents and population growth in markets outside Toronto and Vancouver have been rising at double-digit rates, even as conditions have softened in those gateway cities over the past two years. For NexLiving Communities Inc., a publicly listed multifamily operator on the TSX Venture Exchange, that divergence is not a surprise – it is the thesis the company has been building around for years.
- [Houston Home Prices Are Holding as Discretionary Buyers Step Back and Investors Move In](https://keycrew.co/journal/houston-home-prices-are-holding-as-discretionary-buyers-step-back-and-investors-move-in/): As uncertainty weighs on housing markets across the country, Houston is showing a familiar pattern: steady demand, selective buyers, and pockets of genuine competition in the right neighborhoods. For professionals working the market daily, the picture is more nuanced than national headlines suggest.
- [Santa Clarita Is Becoming One of Southern California’s Most Practical Housing Markets](https://keycrew.co/journal/why-santa-clarita-is-becoming-one-of-southern-californias-most-practical-housing-markets/): Roughly 30 miles north of downtown Los Angeles, the Santa Clarita Valley sits at a useful intersection: close enough to the city to make commuting manageable, yet far enough removed to offer the kind of space, schools, and community infrastructure that urban neighborhoods rarely provide at comparable price points. For families priced out of LA proper or the San Fernando Valley, it has become an increasingly logical destination.
- [Western Commercial Development Has Slowed. The Exceptions Are Instructive.](https://keycrew.co/journal/western-commercial-development-has-slowed-the-exceptions-are-instructive/): Commercial real estate development in the American West has entered a period of recalibration. After years of strong demand, rising construction costs, softening rents, and tighter equity markets have made new projects harder to justify. For developers who built their model around straightforward deals in favorable conditions, the current environment presents real challenges. For firms that built their model around complexity, it looks more like familiar territory.
- [While the Second Home Market Cools, This New Jersey Lake Community Has Built-In Price Support](https://keycrew.co/journal/while-the-second-home-market-cools-this-new-jersey-lake-community-has-built-in-price-support/): Thirty-two miles from Midtown Manhattan, a private lake community of 450 homes sits largely unknown to the broader real estate market. Green Pond, tucked into the hills of northwestern New Jersey, operates by its own rules: limited inventory, strict rental controls, and a buyer profile shaped more by lifestyle than by interest rates.
- [Central Texas Housing Has Largely Hit Its Floor. Patient Buyers Are Starting to Act](https://keycrew.co/journal/central-texas-housing-has-largely-hit-its-floor-patient-buyers-are-starting-to-act/): The Central Texas housing market has gone through a significant reset since its 2022 peak, and for buyers willing to do their homework, that correction is creating real opportunity. Prices in Williamson County – which covers communities like Georgetown, Round Rock, Leander, and Cedar Park – have declined roughly 20% from their highs, while sales volumes across both Williamson and Travis counties are ticking back up by between 2% and 5%, depending on the area. The picture that emerges is one of cautious stabilization rather than ongoing decline.
- [Slower Sales, Aging Roofs, and Outside Interest: What’s Shaping Mississippi’s Gulf Coast](https://keycrew.co/journal/slower-sales-aging-roofs-and-outside-interest-whats-shaping-mississippis-gulf-coast/): The Mississippi Gulf Coast has long flown under the radar compared to its flashier neighbors in Florida and Alabama. But a steady stream of relocating families, retiring military personnel, and curious visitors passing through on the way to somewhere else has quietly built a real estate market worth paying attention to. For those willing to look past the state's broader reputation, the numbers, and the lifestyle, the numbers and the lifestyle tell a more interesting story.
- [Why Self-Employed Borrowers Still Struggle to Get a Mortgage – and What’s Changing](https://keycrew.co/journal/chris-will-edit-home-loans-for-the-self-employed-are-finally-getting-easier-to-access-if-your-lender-can-keep-up/): You earn a good living. Your bank account reflects it. But when you sit down with a mortgage lender, suddenly your income doesn't quite add up – at least not on paper.
- [Why New Yorkers Move To Hudson and Bergen Counties](https://keycrew.co/journal/why-new-yorks-hudson-and-bergen-counties-keep-attracting-investors-and-transplants-alike/): The New York metropolitan area has long shaped real estate demand across northern New Jersey, but the dynamics playing out in Hudson and Bergen Counties right now reflect something more specific than simple proximity to the city. Tight inventory, steady rental demand, and a structural shortage of developable land are combining to create a market that continues to hold its value even as interest rates weigh on affordability across much of the country.
- [Miami Luxury Home Prices Are Still Rising – But Buyers Are No Longer in a Rush](https://keycrew.co/journal/miami-luxury-home-prices-are-still-rising-but-buyers-are-no-longer-in-a-rush/): After years of frenzied buying driven by pandemic-era migration, remote work flexibility, and limited inventory, Miami's luxury real estate market is settling into a slower but more sustainable pace. Inventory has loosened, decision timelines have stretched, and buyers are doing more research before committing. For Monica S. Betancourt, Founder and Team Leader of the Monica Betancourt Group at Coldwell Banker Realty, these changes signal a market finding its balance rather than losing momentum.
- [What Asset Managers Don’t Know Is Already Costing Them](https://keycrew.co/journal/what-asset-managers-dont-know-is-already-costing-them/): Asset managers are financial experts. They run forecasts, analyze NOI, manage CapEx budgets, and answer to investors. But according to Bill Douglas, CEO of OpticWise, there's a growing problem hiding in plain sight: the data they use to make decisions is often incomplete, delayed, and filtered before it ever reaches them.
- [In Austin’s Mueller Neighborhood, Sellers Who Skip Cosmetic Prep Are Paying the Price](https://keycrew.co/journal/in-austins-mueller-neighborhood-sellers-who-skip-cosmetic-prep-are-paying-the-price/): Austin's return to a more balanced housing market has made buyers less willing to overlook dated interiors. In Mueller, where townhomes with limited natural light make up a significant share of inventory, sellers who skip inexpensive cosmetic improvements are sitting on the market longer, fielding concession requests, or both.
- [Greater Boston’s Housing Market Has Cooled – and the Condo Sector Is Facing Problems That Won’t Resolve Quickly](https://keycrew.co/journal/greater-bostons-housing-market-has-cooled-and-the-condo-sector-is-facing-problems-that-wont-resolve-quickly/): The Greater Boston real estate market that defined much of the past decade, one where bidding wars were routine and even modest properties attracted dozens of offers – has given way to something more measured. For agents working across Massachusetts, the change is visible in longer days on market, more selective buyers, and a condo sector navigating structural challenges that show no signs of resolving quickly.
- [On Florida’s Marco Island, Rental Rules Could Make or Break Your Investment Property](https://keycrew.co/journal/on-floridas-marco-island-rental-rules-could-make-or-break-your-investment-property/): Buying a vacation rental property on Marco Island sounds straightforward: a resort island that swells from 17,000 year-round residents to more than 60,000 during peak season, with a steady stream of visitors who need somewhere to stay. The demand case is obvious. What's less obvious, and what catches investors off guard, is that some of the most appealing properties on the island come with rental restrictions that make them nearly worthless as income-generating assets.
- [Buying a Luxury Home in Palo Alto Is Harder Than It Looks – Even When You Have the Money](https://keycrew.co/journal/buying-a-luxury-home-in-palo-alto-is-harder-than-it-looks-even-when-you-have-the-money/): Having the money to buy a multimillion-dollar home in Silicon Valley turns out to be only part of the challenge. The other part, the part that surprises many buyers who arrive in the market for the first time, is learning how to compete in a system that does not reward wealth alone. Agents working at the top of the Palo Alto market describe a consistent pattern: highly accomplished buyers who are used to getting what they want, arriving in a market that requires a different set of skills entirely.
- [What’s Selling Fast in Pawleys Island, South Carolina – and What’s Sitting Past 100 Days](https://keycrew.co/journal/whats-selling-fast-in-pawleys-island-south-carolina-and-whats-sitting-past-100-days/): Pawleys Island and Murrells Inlet sit just a few miles apart on the South Carolina coast, but buyers and sellers treating them as interchangeable in mid-2026 are working from the wrong map. The inventory picture, the pace of sales, and the type of buyer each community attracts have diverged sharply enough that strategy in one town does not transfer cleanly to the other.
- [Costa Rica’s Branded Residences Are Attracting US Buyers – Here’s What to Know Before You Look](https://keycrew.co/journal/costa-ricas-branded-residences-are-attracting-us-buyers-heres-what-to-know-before-you-look/): US buyers shopping for a second home or investment property abroad have historically gravitated toward the familiar: a beach condo in Mexico, a pied-à-terre in Europe, a vacation property in the Caribbean. But brokers working in international new development sales are seeing demand land in less expected places, and Costa Rica's luxury resort corridor is drawing serious attention from buyers who would have looked elsewhere five years ago.
- [Why Alabama’s Job Base Makes Birmingham a More Stable Housing Bet Than Most People Realize](https://keycrew.co/journal/why-alabamas-job-base-makes-birmingham-a-more-stable-housing-bet-than-most-people-realize/): When buyers from high-cost cities start looking for affordable alternatives, they tend to focus on price. What many underweight, and what real estate professionals working in Birmingham say matters more, is the question of what actually drives the local economy and whether that foundation is likely to hold.
- [Fire Insurance Is Now a Deal-Breaker for LA Buyers – Before They Even Make an Offer](https://keycrew.co/journal/fire-insurance-is-now-a-deal-breaker-for-la-buyers-before-they-even-make-an-offer/): Not long ago, fire insurance was an afterthought in a Los Angeles home sale. Buyers would get to the final days of escrow, the escrow officer would flag that coverage was not yet in place, and everyone would scramble to sort it out before closing. That scramble is over. Insurance has moved to the front of the transaction, and in some cases it is ending deals before they begin.
- [Why Out-of-Town Investors Are Looking at Albany – and What They Keep Getting Wrong](https://keycrew.co/journal/why-out-of-town-investors-are-looking-at-albany-and-what-they-keep-getting-wrong/): Albany, New York does not show up on most national lists of hot real estate markets. It lacks the name recognition of Boston or the scale of New York City. But investors who have been priced out of those larger metros are increasingly looking at the Capital Region, and agents working the market say the interest is real – with one important caveat. Many of those investors arrive with assumptions that do not hold up once they start looking at actual properties.
- [In Southwest Florida, Small Inland Towns Are Holding Steady While Coastal Markets Cool](https://keycrew.co/journal/in-southwest-florida-small-inland-towns-are-holding-steady-while-coastal-markets-cool/): The Southwest Florida housing market is cooling. Inventory is up, prices have pulled back in parts of the region, and buyers are harder to qualify than they were two years ago. But the slowdown isn't hitting every community the same way, and buyers and investors who treat the entire region as one market may be drawing the wrong conclusions.
- [Why Long Beach Island Homes Are Nearly Impossible to Find Right Now](https://keycrew.co/journal/why-long-beach-island-homes-are-nearly-impossible-to-find-right-now/): If you have been searching for a vacation home on Long Beach Island, you already know the frustration. There are almost no listings. And experts who work this market say the shortage is not a temporary blip – it is a structural condition driven by fixed land supply, protected wetlands, and buyer demand that has far outpaced what the island can offer.
- [Cumberland and Salem Counties May Offer the Best Value Left in South Jersey](https://keycrew.co/journal/cumberland-and-salem-counties-may-offer-the-best-value-left-in-south-jersey/): The most affordable land in New Jersey with a workable commute to Philadelphia is not where most buyers are looking, and that mismatch is starting to close. Agents with broad territory across South Jersey are pointing to Cumberland and Salem counties as the part of the market where value still exists, at a moment when prices elsewhere in the region have stabilized at levels that stretch many buyers.
- [Why Owning Just One Rental Property Is Riskier Than You Think](https://keycrew.co/journal/why-owning-just-one-rental-property-is-riskier-than-you-think/): The standard advice for first-time rental investors sounds sensible: start small, buy one property, get your footing, then grow. But some experienced investors and the agents who work with them argue that single-property ownership is actually the riskiest way to enter the rental market, not the safest.
- [In Southwest Florida, Luxury Homes Are Selling Fast While Mid-Range Sits Still](https://keycrew.co/journal/in-southwest-florida-luxury-homes-are-selling-fast-while-mid-range-sits-still/): Something unusual is happening in the Southwest Florida housing market in mid-2026: the more expensive the home, the faster it tends to sell. That pattern runs counter to what most people expect from a market that has been cooling since the pandemic peak, and it has real implications for anyone trying to buy or sell in the region right now.
- [Why New Homes in Florida Flood Zones Can Cost Less to Insure Than Old Ones](https://keycrew.co/journal/why-new-homes-in-florida-flood-zones-can-cost-less-to-insure-than-old-ones/): Florida's insurance costs have become one of the loudest reasons people cite for avoiding the state's housing market. The concern is real – premiums have climbed sharply, and flood zone designations have made some properties genuinely difficult to insure at any reasonable price. But builders and contractors working in the market point to a distinction most buyers overlook: the age and elevation of a home matter as much as its location when it comes to what you actually pay.
- [In Northern Indianapolis Suburbs, “Buy and Hold” Beats “Buy and Flip”](https://keycrew.co/journal/in-northern-indianapolis-suburbs-buy-and-hold-beats-buy-and-flip/): Small investors eyeing the northern Indianapolis suburbs in 2026 are often looking for the wrong opportunity. The search for a quick flip, buy distressed, renovate, sell at a profit, runs into a market where prices are already strong and undervalued properties are scarce. What the data and experienced observers on the ground suggest is that the real opportunity in this corridor is not the fast trade. It is the long hold in the right zip codes, before the corporate growth reshaping the region fully arrives.
- [Santa Monica’s Buyout Rules Are Backfiring on the Tenants They Were Built to Protect](https://keycrew.co/journal/santa-monicas-buyout-rules-are-backfiring-on-the-tenants-they-were-built-to-protect/): When a tenant and landlord both want to part ways, a cash-for-keys agreement used to be one of the cleaner solutions available. The landlord pays the tenant to vacate voluntarily, the tenant walks away with money in hand, and both sides avoid the cost and stress of eviction court. In Santa Monica, that option has been significantly narrowed, and legal practitioners working in the space argue the restrictions are hurting the very tenants the rules were designed to help.
- [Building in the Hudson Valley Costs More Than Buying – and the Tax Bill Makes It Worse](https://keycrew.co/journal/building-in-the-hudson-valley-costs-more-than-buying-and-the-tax-bill-makes-it-worse/): When housing inventory is this tight, buying land and building from scratch can look like a logical workaround. In the Hudson Valley, the math on that strategy is harder than most buyers expect, and one factor that rarely shows up in early conversations is the tax treatment of new construction.
- [To Win Self-Employed Borrowers, Lenders Are Racing to Process Faster](https://keycrew.co/journal/non-qualified-mortgage-volume-reaches-239-billion-as-self-employed-borrowers-outgrow-traditional-lending/): In the market for self-employed borrowers, the best rate isn't always what wins the loan. Often, it's whichever lender gets there first. When a broker is working with a freelancer, a small business owner, or a real estate investor seeking a mortgage, that borrower's loan application often goes out to several lenders at once. In that wholesale channel, speed is often decisive: the first lender to come back with an approval frequently wins the business, even when other lenders could offer similar terms. In a market where non-traditional income is becoming the norm rather than the exception, that dynamic is reshaping who wins and who loses.
- [Panama’s Emerging Developer Confidence Is Attracting Diverse American Investor Types](https://keycrew.co/journal/panamas-emerging-developer-confidence-is-attracting-diverse-american-investor-types/): A three-day investment summit in Panama City revealed that American investors considering international real estate aren't pursuing a single strategy. Multiple development approaches across different geographic zones and price points appeal to fundamentally different investor profiles - and all are finding traction simultaneously.
- [Is Sioux Falls, South Dakota a Good Place to Invest in Rental Property Right Now?](https://keycrew.co/journal/is-sioux-falls-south-dakota-a-good-place-to-invest-in-rental-property-right-now/): Investors evaluating secondary and tertiary Midwest markets for multifamily capital deployment tend to screen on population size first. By that measure, Sioux Falls, South Dakota, with a metro population of approximately 300,000, typically does not make the cut. What that screen misses is a market that has produced consistent rent growth for four decades, near-zero bad debt across its rental stock, and development economics that are difficult to replicate in larger metros.
- [Is Renting in Little Rock Actually Costing You More Than a Mortgage Would?](https://keycrew.co/journal/is-renting-in-little-rock-actually-costing-you-more-than-a-mortgage-would/): Most renters in Little Rock are waiting for mortgage rates to drop before they consider buying. What they are not calculating is what that wait is actually costing them every month.
- [The Real Estate Industry Has Had Data for Decades. Here Is Why It Still Does Not Have Signal.](https://keycrew.co/journal/the-real-estate-industry-has-had-data-for-decades-here-is-why-it-still-does-not-have-signal/): For thirty years, Mike Simon worked inside the real estate services industry. He watched title reps, loan officers, and insurance professionals buy one data platform after another, load CRMs with historical MLS transactions and agent histories, and then mostly ignore them. Not because the data was bad. Because data, on its own, does not tell you what to do next.
- [Forget the Big City. The Real Money in Boutique Hospitality Is Somewhere You’ve Never Heard Of](https://keycrew.co/journal/forget-the-big-city-the-real-money-in-boutique-hospitality-is-somewhere-youve-never-heard-of/): There is a version of real estate investing that does not show up on the shortlists of investment banks or in the portfolios of institutional funds. It does not sit in a major metro market. It does not have a recognizable address. And yet, for operators who know how to read a travel market, it is consistently outperforming the obvious plays. Blake Dailey, founder of StayVest, has been quietly building a boutique hotel portfolio in secondary and tertiary destination markets, and the results are making the case for a strategy that most investors have not seriously considered.
- [KeyCrew Media Names Logan Freeman as Verified Expert in Midwest Edge Data Center Brokerage](https://keycrew.co/journal/keycrew-media-names-logan-freeman-as-verified-expert-in-midwest-edge-data-center-brokerage/): OVERLAND PARK, KS, June 2026 – KeyCrew Media, a real estate analytics and media network, has selected Logan Freeman, Managing Broker of Midwest CRE Advisors, as a KeyCrew Verified Expert. Freeman will contribute market intelligence and expert analysis on edge data center site selection, stranded power capacity, brownfield industrial conversion, and industrial outdoor storage across the broader Midwest region.
- [KeyCrew Media Names Tony Ray Baker as Verified Expert in Tucson Residential Real Estate](https://keycrew.co/journal/keycrew-media-names-tony-ray-baker-as-verified-expert-in-tucson-residential-real-estate/): TUCSON, AZ, June 2026 - KeyCrew Media, a real estate analytics and media network, has selected Tony Ray Baker, Realtor and Team Leader at REMAX Fine Properties, as a KeyCrew Verified Expert. Tony Ray will contribute market intelligence and expert analysis on residential real estate across Tucson, Oro Valley, Marana, Sahuarita, Catalina, Vail and Green Valley.
- [Why Real Estate Agents Are Undervalued, and What It Will Take to Change the Narrative](https://keycrew.co/journal/why-real-estate-agents-are-undervalued-and-what-it-will-take-to-change-the-narrative/): There is a line that Courtney Poulos, Founder of SERHANT. CA and Team Lead of ACME | SERHANT. in Los Angeles, used to describe the state of her profession: "We have a mirror problem."
- [How Agents Are Using CTV Ads to Boost Individual Listings](https://keycrew.co/journal/how-agents-are-using-ctv-ads-to-boost-individual-listings/): In a market where inventory is tight and every listing carries real stakes, agents are looking beyond the standard marketing playbook. Professional photography, virtual tours, and social media posts have become table stakes. What's shifting is where agents are allocating their remaining budget, and a growing number are turning to streaming, otherwise known as connected television (or CTV).
- [Florida’s Property Tax Ballot Measure Has a Buyer Deadline Most People Are Missing](https://keycrew.co/journal/floridas-property-tax-ballot-measure-has-a-buyer-deadline-most-people-are-missing/): Florida voters will decide in November 2026 whether to dramatically cut property taxes for homesteaded homeowners. The measure has not passed yet. But the deadline that matters most for buyers is not November; it is January 1, 2027.

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